Communicating in Times of Change 

Establishing effective change management practices and maintaining engagement during transitional periods 

It is a typical human instinct to resist change and the threat it poses to the status quo. When an organisation is faced with a time of change it is therefore understandable that employees and stakeholders alike will receive news of the transition with a certain amount of concern over how it will impact organisational culture and day to day operations.

 Your task as a communicator is to act as a change catalyst by maintaining open lines of communication and engaging relevant individuals, business units and external parties throughout the process. It is necessary to manage people and perceptions, and understand how change affects people, so that you can tailor your strategies to suit your organisation’s particular situation. 

To ensure that change is accepted and embraced, you need to ensure that you identify and deal with any associated barriers, and also define the processes and channels that will support the change. It is also wise to develop champions who can assist in guiding the organisation through its evolution, no matter how big or small. 

This two-day interactive masterclass will provide opportunities to engage with the masterclass leader and other attendees to really define how you can take a more strategic approach towards change communication. You will take part in interactive activities and discussions and leave this masterclass enthused and equipped with new strategies and ideas to implement in your workplace. 

 Dr Jennifer Frahm, Change Management and Communication Specialist

Dr Jennifer Frahm is an experienced change communicator having worked in a broad range of companies undergoing change for the last 18 years. She consults to a variety of organisations in private and public sector with varying change communication issues.

 Jennifer thrives on the collaborative environment of workshops and is keen to work with the issues that are most pressing for you. She is an active member of the IABC and sits on the Victorian Chapter Board. Her PhD is in management, and focused on the employees’ response to change communication. She is currently a lecturer for a large Melbourne based University, and engaging in independent consulting practice.